Black Friday History – A look back at how it all began, how it’s become so popular and how much shoppers are spending.


For millions of people, Black Friday is the time to do some serious Christmas shopping –even before the last of the Thanksgiving leftovers are gone! Black Friday is the Friday after Thanksgiving, and it’s one of the major shopping days of the year in the United States, falling anywhere between November 23 and 29. While it’s not recognized as an official U.S. holiday, many employees have the day off, except for those working in retail.

MIDRAND, SOUTH AFRICA – NOVEMBER 25: Shoppers rush in to get the #BlackFriday special deals at the Mall of Africa on November 25, 2016, in Midrand, South Africa. The Black Friday shopping craze has taken South Africa by storm, with thousands of shoppers enduring long queues for massive discounts. (Photo by Gallo Images / Beeld / Felix Dlangamandla)

Where did the term Black Friday originate?

The term “Black Friday” originated in Philadelphia. In the 1960s, police in Philadelphia griped about the congested streets, clogged with motorists and pedestrians, calling it “Black Friday.” In a non-retail sense, it also describes a financial crisis of 1869: a stock market catastrophe set off by gold spectators who tried and failed to corner the gold market, causing the market to collapse and stocks to plummet.

Why is it called Black Friday?

The term “Black Friday” (in the retail sense) was coined in the 1960s to mark the kickoff to the Christmas shopping season. “Black” refers to stores moving from the “red” to the “black,” back when accounting records were kept by hand, and red ink indicated a loss and black a profit. Ever since the start of the modern Macy’s Thanksgiving Day Parade in 1924, the Friday after Thanksgiving has been known as the unofficial start to a bustling holiday shopping season.

Why did Black Friday become so popular?

As retailers began to realize they could draw big crowds by discounting prices, Black Friday became the day to shop, even better than those last-minute Christmas sales. Some retailers put their items up for sale on the morning of Thanksgiving, or email online specials to consumers days or weeks before the actual event. The most shopped for items are electronics and popular toys, as these may be the most drastically discounted. However, prices are slashed on everything from home furnishings to apparel.

Black Friday is a long day, with many retailers opening up at 5 a.m. or even the afternoon of Thanksgiving to hordes of people waiting anxiously outside the windows. There are numerous doorbuster deals and loss leaders – prices so low the store may not make a profit – to entice shoppers. Most large retailers post their Black Friday ad scans, coupons and offers online beforehand to give consumers time to find out about sales and plan their purchases. Other companies take a different approach, waiting until the last possible moment to release their Black Friday ads, hoping to create a buzz and keep customers eagerly checking back for an announcement.

More and more, consumers are choosing to shop online, not wanting to wait outside in the early morning chill with a crush of other shoppers or battle over the last most-wanted item. Often, many people show up for a small number of limited-time “door-buster” deals, such as large flat-screen televisions or laptops for a few hundred dollars. Since these coveted items sell out quickly, quite a few shoppers leave the store empty-handed. The benefit of online shopping is that you will know right away if the MP3 player you want is out of stock, and can easily find another one without having to travel from store to store. Also, many online retailers have pre-Black Friday or special Thanksgiving sales, so you may not even have to wait until the big day to save.


1. Jumia
In Ghana, Jumia is one of the early birds to start the Black Friday craze.

Click on image to shop at Jumia.

2. Zoobashop
With no public announcement of Black Friday deals yet, Zoobashop in their 5th Anniversary (2013 – 2018), is giving Mega Discounts on all items. Offer is valid till 7th December 2018.
Visit Zoobashop now to claim your Mega Discount on items.

3. Superprice
Superprice has limited time offers on some products. You have to check their online retail store regularly since there can be lots of surprise sales with great discounts during the Black Friday season as well. Remember some sales are time bound.

4. Decathlon Ghana
When it comes to sports products, Decathlon Ghana is one of the best places you can get items. As Black Friday draws nigh, Decathlon has prepared amazing discounts on items. Up to 50% Off selected products. Shop online or visit Decathlon at the Junction Mall- Nungua Barrier.

5. KiKUU Ghana
KiKUU an online shop is also offering crazy deals for this year’s Black Friday season. You get a 10$ coupon for new visitors and Up to 60% off for free shipping. Get the latest fashion wear and many more from KiKUU. Offer last from 1st November to 30th November 2018.

6. Tonaton
Tonaton is an interesting place to check out Black Friday deals as individuals all over the country, post items for sale. You can get good deals here as well.

7. OLX Ghana
OLX Ghana also provides a platform where individuals can post items for sale. Do check OLX Ghana during this Black Friday season.

8. International Retail stores include:- Amazon, eBay, AliExpress, Alibaba. For those who are interested in purchasing items internationally and shipping to Ghana.


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